Finance operators
Corporate CFOs turned entrepreneurs who have built cashflow discipline, governance, regulatory readiness and finance teams inside MNCs and high-growth startups.
About Sirrista
Built by operators, educators and AI product builders.
Sirrista brings together CFOs turned entrepreneurs, EdTech and AI founders, curriculum developers, coaches, programmers, designers and project managers to help teams transform finance, product and growth workflows.
SirristaCapability Lab
Cash flow managementWorking capitalForecasting routinesAI automationGovernanceProduct workflowsWho we are
Practitioner-led capability, not generic advisory.
The team combines finance leadership, AI product expertise and learning design with delivery teams that can ingest automation into real operating workflows.
AI and EdTech builders
Founders and product leaders who scaled education technology businesses, made startups profitable and translated AI capability into measurable product outcomes.
Curriculum and coaching experts
Programme designers, academic researchers and coaches who turn complex transformation goals into structured learning and behaviour change.
What we embed
AI and automation inside finance workflows that matter.
Our programmers, designers and project managers support transformation across cash flow management, working capital, forecasting and product workflows, so the capability build connects to real execution.
Cash flow management
Working capital
Forecasting routines
AI automation
Governance
Product workflows
Relevant leadership experience
Credibility from finance, education, AI and transformation.
These profiles are best shown as curated evidence cards: enough depth to build trust, without turning the page into a long CV archive.
Finance transformation and regulated growth
More than 20 years across MNCs and high-growth technology startups, with experience spanning Cargill, Motorola, Nokia, PayPal and entrepreneurial operating roles.
Read evidence
- Built and scaled finance operations, cashflow discipline, governance and regulatory licensing.
- Partnered with CEOs on product design, distribution, market entry and go-to-market execution.
- Experience across trading, port logistics, commodities, semiconductors, telecom equipment, payments, lending and insurance.
- INSEAD MBA, Chartered Accountant, SGTech SEC Chapter co-opted executive committee member and mentor to founders.
AI product strategy and international scale
A seasoned EdTech executive-turned-founder with deep experience scaling education technology businesses across Asia-Pacific, India, the Middle East and the US.
Read evidence
- Scaled startups toward profitability through enterprise sales, market expansion and product strategy.
- Integrated LLM and machine-learning capabilities into education platforms.
- Translated complex AI tools into outcomes that buyers, educators and operators can measure.
- Entrepreneur-in-Residence at Ngee Ann Polytechnic, NUS mentor and NTU Nanyang Business School alumnus.
Curriculum design, research and learner-centred programmes
A doctorate with more than 20 years of international experience across Singapore, the United Kingdom and India in teaching, curriculum development and academic research.
Read evidence
- Served as course instructor, curriculum developer at SUSS and research fellow at S. Rajaratnam Institute of International Studies.
- Contributed to globally recognised programmes as senior examiner, paper author and curriculum contributor.
- Active in international conferences, publications and policy discussions.
- Certified in Educator as Coach, Coaching and Mentoring for Youth, and Working with Youth.
How we work
From diagnosis to embedded operating change.
Diagnose
Identify capability gaps, workflow friction and the highest-value transformation moves.
Design
Shape practical learning, AI toolkits and operating routines around the way teams actually work.
Build
Bring programmers, designers and project managers into delivery so ideas become working systems.
Embed
Coach teams, codify new behaviours and make automation part of day-to-day finance and product workflows.
Start the conversation
Book a call See how Sirrista can transform your business.
Bring a finance, product or growth challenge. We will help identify where transformation can start.